MARKETING STRATEGIES

To maximize awareness and exposure, Asia World Expo Sdn Bhd. will execute various marketing channels before, and during exhibition:

PRINT
An extensive print advertising campaign in major national newspapers as well as magazines and other related will start a month leading up to the show to ensure high-level of awareness amongst the target audience.

OUTDOOR

Exposure and awareness will be garnered via outdoor advertising avenues. 2'W 6'H Road Buntings will be put up along the highways leading to the venue, as well as 5'W 15'H banners.  Flyers will distributed across Klang Valley at massive volume.

BULK SMS
SMS is the fastest way reach out to the millions of people in Malaysia and our shows invitations will be send out 3 weeks prior to the expo.  100,000 SMS will be sent out during this 2 weeks period.

PUBLIC RELATIONS

An aggressive public relations campaign will be conducted to ensure the show receives coverage FROM national media.  Extensive press coverage can inlude references to specific exhibitors, providing an extra boost of brand awareness.

ELECTRONIC MEDIA

Full information will be updated on our official website weekly to ensure our show progress .